Do you remember when ‘selling out’ meant trading in your dreams for a career in advertising? And the only way to break into that business was to lie through your teeth in an interview about why you want to work at an ad agency. Now, thanks to the world-wide-web, it’s easy enough for anyone with reasonable writing skills to find some kind of copywriting work.
And while there are plenty of reasons for that, the internet can also be a labyrinth of competition, false promises and fleeting jobs. This is why it’s important to carefully research any opportunities being presented before even considering applying for them.
Here are five excellent copywriting opportunities you should consider pursuing:
1) ‘For Hire’ Forums/Blogs
One way to start building your portfolio is by working with clients looking for freelance writers who are willing to get their hands dirty producing unique content on demand. It’s no wonder these ads pop up all over the place when you consider how much work goes into creating an effective marketing campaign. Many companies trying to break into international markets know they need a certain level of web presence, but lack the time and skills to pull it off themselves. This is a great first step for a new writer—getting paid to produce content first.
2) Better Business Bureau
The BBB has been around for over 110 years, providing consumers with information about businesses from all walks of life. When you’re looking at ways to expand your portfolio as a copywriter, this is one way to stand out from the crowd by offering services that other writers don’t always have on their résumés or portfolios: customer service.
Despite some problems during 2011, Craigslist was still responsible for over 50 billion page views last year. For an opportunity to not only build up your portfolio but get some valuable experience in terms of effective writing and promoting your work, Craigslist is a must-do.
4) Content Mills
You’ve probably seen the ads: “Low pay! No benefits! Bogus claims about long-term contracts!” But while content mills may not sound like a great way to get into freelance writing, they provide new writers with the opportunity to develop their copywriting skills without having to do any real marketing on their own. If you’re serious about breaking into this business, there’s no better way than developing your portfolio by working for free—for now.
5) MySpace and Facebook Pages
I know what you’re thinking: “What? You said don’t write for free!” And I’m not saying you should. But creating pages for existing companies, products and people on the internet’s most popular social networking sites is a good way get your name (and work) out there. And if nothing else, it will make future clients feel more secure about hiring you after seeing what you can do for other people in their situation.